Define a recognisable Guizhou flavour system.
Hospitality · Brand · Digital
Ye Mama’s Kitchen
Bringing Guizhou flavour, warmth and regional character into a cleaner restaurant brand experience.
The project
A regional food story that still feels modern and local.
Ye Mama’s Kitchen is a Chatswood restaurant centred on Guizhou home-style cooking. The digital direction uses the restaurant’s strongest assets — sour soup, fermented chilli, family-style sharing and regional visual motifs — without making the site feel overly traditional.
The website combines brand story, signature dishes, menu access, restaurant imagery and practical visit information into a compact customer journey.
Balance regional character with a clean contemporary layout.
Make menu, signature dishes and visit information easy to find.
From local restaurant to a more distinctive hospitality brand.