Clarify the relationship between the group and its individual brands.
Group Brand · Digital
Swan Wine Group
Organising a multi-brand Australian wine group into a clearer corporate and digital brand system.
Group Brand · Digital
SWAN
WINE GROUP
Brand architecture · Corporate digitalWINE GROUP
The project
Making a complex group easier to understand.
Swan Wine Group brings together regional production, a portfolio of distinct brands and international-facing partnerships. The digital work needed to make that breadth feel like one coherent group rather than a collection of disconnected pages.
F93D organised the corporate story around four clear layers: group identity, brand portfolio, production capability and people. Barossa, Riverland and McLaren Vale production stories sit alongside the flagship Auswan Creek brand and a broader brand family, giving partners a clearer path through a complex business.
Structure wineries, vineyards and production capabilities into a coherent story.
Support bilingual and international-facing brand communication.
Clarifies the relationship between the group, flagship brand and wider portfolio.
Brings winery, vineyard and regional capability into one corporate narrative.
Structures content for bilingual, trade and partner-facing communication.
Corporate digital system
Australian wines.
Distinctive brands.
A cleaner group-level narrative helps different products, people and production assets sit under one recognisable corporate identity.
A corporate framework designed to make a growing brand portfolio easier to understand.