Clarify the role of historic year markers within the product family.
Brand Refresh · Packaging · Storytelling
Linwood Estate
Refreshing a heritage-led wine brand through product hierarchy, packaging language and market presentation.
Brand Refresh · Packaging
LINWOOD
ESTATE
ESTATE
181818501918
Heritage · Packaging · Market presentationThe project
Using heritage as a system, not just a story.
Linwood Estate carries a long-running Australian wine story with family roots and a product range organised around historic year markers. The opportunity was to make that heritage feel structured, contemporary and easier to communicate.
F93D’s refresh focuses on clearer hierarchy across the 1818 Reserve, 1850 Selection and 1918 Classic lines, while updating the visual and presentation language around the range. The goal is not to erase history, but to make it more useful as a modern brand asset.
Strengthen the relationship between packaging, presentation and brand story.
Create a cleaner system for sales material and future range expansion.
Year markers become a recognisable product architecture.
Visual consistency helps the range read as one family.
Brand story and sales materials support each other more clearly.
A heritage brand refresh built to make history easier to recognise, present and grow.