Create a soft but credible baby care identity.
Case study · Brand building
Diloo Baby
A gentle baby care brand identity built from a logo request into a soft, scalable visual world — covering identity, packaging, iconography and future retail presentation.
The brief
From logo design to brand foundation.
Diloo Baby began as a logo design brief, but the project quickly became an opportunity to create a more complete brand foundation for a modern baby care product.
The brand needed to feel gentle, safe and natural, but also professional enough to support future product lines, packaging, retail presentation and digital communication.
Build a visual world that could extend beyond one logo.
Prepare a system suitable for packaging, retail and digital use.
The challenge
Baby brands often become either too cartoonish or too clinical.
Diloo Baby needed to sit in the middle: warm enough for parents and children, but structured enough to feel trustworthy on packaging and commercial materials.
Gentle
Safe
Natural
Professional
Expandable
Brand world
A soft dinosaur-led identity system.
The dinosaur character gives the brand memory and warmth, while the muted palette and clean typography keep the system calm, modern and suitable for baby care.
Gentle Dinosaur World — brand world direction.
What we built
Identity, packaging and visual language.
The project was developed as a practical brand system rather than a single mark. Each element is designed to support future applications.
Logo system and typographic direction.
Icon system for packaging and brand communication.
Colour system designed around softness, nature and trust.
System thinking
Built to grow beyond the first product.
The final direction gives Diloo Baby a visual foundation that can expand across product lines, packaging, social content, retail display and digital touchpoints.
Retail display / brand environment concept.
Not just a logo. A brand world ready to grow.
We created a soft, professional and expandable visual system that gives Diloo Baby a clear foundation for future product lines, packaging, retail display and digital communication.
A memorable identity with warmth and structure.
A visual direction ready for consumer product presentation.
A gentle world that can support storytelling and future campaigns.